Lucia Dulce Cake Box Redesign
At Rebrand Pro, we specialize in elevating brands through intentional design rooted in strategy. Lucia Dulce came to us with a growing business, beloved products, and a loyal following — but a dated packaging system that no longer reflected the premium quality of their cakes and pastries.
Project Details
Before: The Old Box
The previous design served its purpose — simple, functional, and familiar. But it lacked emotional resonance, shelf appeal, and modern brand storytelling. With minimal visual hierarchy, generic typography, and muted brown kraft tones, the box felt more utilitarian than celebratory.
After: The Rebrand Pro Transformation
We created a bold new cake box that elevated both perception and presentation. Every element — from typography to tone of voice — was redesigned to communicate premium celebration with warmth and personality.
Key Upgrades:
- Premium Color Palette: Rich maroon and cream elevate the product visually, signaling indulgence and joy.
- Tagline Refinement: From “Love in every bite” to “Life is a Celebration” — a more expansive emotional hook tied to everyday gifting and special moments.
- Witty Messaging: Copy like “Warning: ridiculously good cake inside (side effects may include happiness)” adds a playful, modern touch.
- Brand Iconography: A clean heart-shaped balloon illustration reinforces emotion and memorability.
- Cohesive Digital Touchpoints: Website URL and social handles are now more integrated and legible, designed for visibility and engagement.
- Giftability Factor: The new box looks beautiful on any table — Instagram-worthy, shareable, and easy to associate with joyful memories.
Outcome:
This redesign helped Lucia Dulce transition from a local favorite to a premium regional bakery brand — ready for scale, shelf visibility, and stronger customer connection. It’s not just a new box — it’s a new chapter for the brand.
