Website redesign for Lasermet
Rebrand Pro successfully transformed Lasermet’s outdated and cluttered website into a clean, high-performing, and conversion-focused website. By leveraging our expertise in web design, branding, and SEO, we delivered a solution that not only meets but exceeds their expectations, setting them up for sustained growth in the laser safety industry.
Project Details
Lasermet approached Rebrand Pro with the need for a complete website overhaul. Their old website was cluttered, outdated, and difficult to manage. They wanted a modern, minimalist, and fast site that could drive more leads while allowing them to update content easily without developer assistance. Additionally, they needed integrated e-commerce functionality and a simplified website architecture.
Lasermet Website after Redesign
We worked closely with Lasermet to understand their pain points and business objectives. Through strategic design and development, we transformed their digital presence into a high-performing, user-friendly, and conversion-optimized website.
New homepage design on iPad
New homepage design on laptop
Old Website Pain Points
Excessive Plugins – The site relied on too many plugins, slowing performance and making maintenance difficult.
Lack of Content Control – Lasermet could not edit their content and had to contact a developer for even minor changes.
Messy Website Architecture – The site had an overload of content, making navigation confusing for users.
Outdated Design – The previous design looked outdated and didn’t reflect the company’s modern brand.
Translation Issues – The translation plugin created thousands of unnecessary pages in different languages, diluting important English pages.
E-commerce Limitations – No integrated shop page; the e-commerce functionality was hosted on a separate server with outdated architecture.
Lead Generation Plateau – They were struggling to acquire new leads and conversions.
Client Goals
Lasermet wanted a website that was not only visually appealing but also practical and efficient. Their key objectives included:
- A clean, minimalist, and fast website that aligns with their brand identity.
- The ability to edit their own content without relying on developers.
- A conversion-focused structure to boost lead generation.
- A fully integrated e-commerce solution on the same domain.
- The elimination of unnecessary translation pages to streamline content.
- A simplified website architecture for better navigation and user experience.
Our solution
To achieve these goals, Rebrand Pro implemented a streamlined and strategic approach:
- Rebrand Pro’s Design Philosophy – We crafted a clean, simple, fast, and results-driven website that prioritizes clarity and usability.
- WordPress Block Themes – We built the site using WordPress block themes, allowing Lasermet to edit content effortlessly without developer intervention.
- Woocommerce Integration – We added a fully functional e-commerce store within the same domain, streamlining their sales process.
- Optimized Plugin Usage – We reduced the number of plugins to only the essentials, enhancing speed and security.
- Refined Website Architecture – We structured the content intuitively, ensuring a seamless user journey.
- SEO & Performance Enhancements – The new site was optimized for speed and search rankings, helping Lasermet reach more customers effectively.
Homepage before redesign
Homepage after redesign
