Website redesign for Lasermet
Rebrand Pro successfully transformed Lasermet’s outdated and cluttered website into a clean, high-performing, and conversion-focused website. By leveraging our expertise in web design, branding, and SEO, we delivered a solution that not only meets but exceeds their expectations, setting them up for sustained growth in the laser safety industry.
Project Details
Lasermet approached Rebrand Pro with the need for a complete website overhaul. Their old website was cluttered, outdated, and difficult to manage. They wanted a modern, minimalist, and fast site that could drive more leads while allowing them to update content easily without developer assistance. Additionally, they needed integrated e-commerce functionality and a simplified website architecture.
We worked closely with Lasermet to understand their pain points and business objectives. Through strategic design and development, we transformed their digital presence into a high-performing, user-friendly, and conversion-optimized website.
New homepage design on iPad
New homepage design on laptop
Old Website Pain Points
Excessive Plugins – The site relied on too many plugins, slowing performance and making maintenance difficult.
Lack of Content Control – Lasermet could not edit their content and had to contact a developer for even minor changes.
Messy Website Architecture – The site had an overload of content, making navigation confusing for users.
Outdated Design – The previous design looked outdated and didn’t reflect the company’s modern brand.
Translation Issues – The translation plugin created thousands of unnecessary pages in different languages, diluting important English pages.
E-commerce Limitations – No integrated shop page; the e-commerce functionality was hosted on a separate server with outdated architecture.
Lead Generation Plateau – They were struggling to acquire new leads and conversions.
Client Goals
Lasermet wanted a website that was not only visually appealing but also practical and efficient. Their key objectives included:
- A clean, minimalist, and fast website that aligns with their brand identity.
- The ability to edit their own content without relying on developers.
- A conversion-focused structure to boost lead generation.
- A fully integrated e-commerce solution on the same domain.
- The elimination of unnecessary translation pages to streamline content.
- A simplified website architecture for better navigation and user experience.
Our solution
To achieve these goals, Rebrand Pro implemented a streamlined and strategic approach:
- Rebrand Pro’s Design Philosophy – We crafted a clean, simple, fast, and results-driven website that prioritizes clarity and usability.
- WordPress Block Themes – We built the site using WordPress block themes, allowing Lasermet to edit content effortlessly without developer intervention.
- Woocommerce Integration – We added a fully functional e-commerce store within the same domain, streamlining their sales process.
- Optimized Plugin Usage – We reduced the number of plugins to only the essentials, enhancing speed and security.
- Refined Website Architecture – We structured the content intuitively, ensuring a seamless user journey.
- SEO & Performance Enhancements – The new site was optimized for speed and search rankings, helping Lasermet reach more customers effectively.
Homepage before redesign
Homepage after redesign
